WHAT WE DO?

Discover opportunities and develop strategies that help our clients to make better business decisions

Mexico City Focus provides customized, high quality market research field services to a wide variety of clients. We are close to a variety of demographic groups to meet every recruiting need.

We are insightful, creative marketing researchers who provide unique solutions. We think differently, bringing new insights from the clues within the information found through marketing research, to guide our clients to a strategy they may not have previously considered.

We provide unique marketing solutions that our clients can act on in confidence, and look forward to achieving positive marketplace results.

Goldfarb Consultants / Mexico City Focus uncovers, through marketing research, information, insights and implications for business issues and opportunities by understanding attitudes, behaviors and economic, corporate and cultural drivers.

The Focus Network has proven expertise in providing successful market research solutions with effective recruiting, full-service client support, and a guarantee of confidentiality. The Focus Network understands each client´s specific needs, attend to details, and delivers reliable, highest-quality services.

SERVICES

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We offer a full range of services, including:

Consumer / professional / medical / child recruiting (variety of industries)
Focus groups
Simultaneous translation in any language
One on one interviews

Online panel studies
In-store or location projects
Intercept interviews
Mystery Shopper

Providing a comprehensive range of market research services, the Focus Network can serve you both locally and worldwide.

QUALITATIVE METHODOLOGIES

Entre las principales herramientas cualitativas se encuentran:

Focus Groups
Online Focus groups
Mini-groups dyads, triads
One on one interviews
Laddering
Storytelling
Ethnographies

QUANTITATIVE METHODOLOGIES

Main quantitative methodologies:

Computer Assisted Personal Interviewing – CAPI
Online panel – Web interviews
On-Line Mobile Surveys
Telephone Interviews – CATI

EXCLUSIVE METHODOLOGIES

Some exclusive methodologies are:

Goldfarb Advanced Product Evaluation Clinic™ – New product launching evaluation
Goldfarb Brand DNA™ – Branding assessment
Goldfarb Elasticity Model (GEM)™ – How strong is your brand?
Goldfarb Cipher™ – Attitude is not always behavior
Goldfarb Brands cape™ – Competitive market understanding
Goldfarb Loyalty Model™ – Satisfaction is not equal to loyalty
Goldfarb Pulse™ – Direct voice of customer contact
Goldfarb Optics™ – Focus groups sometimes are not enough
Goldfarb Pricing Model™ – Perfect pricing point, more income
Goldfarb Strategic Resource Allocation Model™ – Get more impact in your market
Goldfarb Internet Panel™ – Innovative and unique
Goldfarb Focus Net™ – Maximize digital media presence
Goldfarb Advanced Product Evaluation Clinic™ – Ensure a positive reaction in your market

MYSTERY SHOPPER

Mystery Shopper México is division of Goldfarb Consultants founded in 1998, specialized in the Mystery Shopper methodology and a regional leader in this type of studie

Mystery Shopper México has systems and processes to apply the methodology with the highest Quality standards and supervision combined with a strong expertise and coverage.

100% Nationwide coverage
Different market segments and industries
Personal, telephone and online processes
Quality certification – High quality standards for shoppers, information analysis and reports
Online interactive reports